The purpose of this article is to show ways how to promote a regional museum as an attractive choice for
families with children for their leisure time activities. The aim is to promote the mascot of the museum
as an attractive and interactive guide. The article presents the principles of gamification for museum´s
promotional activities, the combination of offline and online communication with audience, especially
parents with children. The first part of the article is about target audience and their specifications. For
the purpose of the project, we chose the audience of parents with children. Then we applied the chosen
techniques, such as gamification, storytelling, and interaction, to create an abstract museum guide -
the mascot of the museum, specifically Novohrad museum and gallery in Lučenec. This mascot then
communicates with the youngest audience of the museum through offline/online channels.